Privacy Policy

This Privacy Policy explains how Sofa Star (“we”, “us”, or “our”) collects, uses, stores, and protects your personal data when you visit our website, place an order, contact us, or otherwise interact with our ecommerce services.

We are committed to safeguarding your privacy and ensuring that your personal information is handled lawfully, fairly, and transparently. This policy sets out your rights and explains how we comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

You can contact us by email at info@sofastar.co.uk.

1. What Personal Data We Collect

When you use our website or place an order, we may collect personal information including your name, billing and delivery address, email address, telephone number, payment details, order history, and any correspondence you have with us.

We also collect technical and usage information automatically when you browse our website. This may include your IP address, browser type, operating system, device information, referral source, and how you interact with our pages. This information helps us maintain website security, improve performance, and enhance your shopping experience.

2. How We Collect Your Data

Personal data is collected directly from you when you place an order, create an account, complete a contact form, subscribe to communications, or contact us by phone or email. Some data is collected automatically through cookies and similar technologies when you browse our website.

We may also receive limited information from trusted third parties such as payment providers or delivery partners where necessary to fulfil your order.

3. How We Use Your Personal Data

We use your personal data to process and fulfil your orders, arrange delivery, manage payments, provide customer support, handle returns or warranty claims, and communicate with you regarding your purchase.

Your data may also be used to improve our website and services, prevent fraud, maintain records, comply with legal obligations, and, where you have consented, send marketing communications.

We only use your data for purposes that are relevant, necessary, and lawful.

4. Legal Basis for Processing

Under UK GDPR, we rely on several legal bases to process personal data. These include processing necessary to perform a contract with you, such as fulfilling an order; processing required to comply with legal obligations; processing based on your consent, such as marketing or cookies; and processing carried out in our legitimate business interests, provided your rights are not overridden.

5. Marketing Communications

We will only send you marketing communications if you have opted in or where permitted by law. You can unsubscribe from marketing emails at any time by using the link provided in our communications or by contacting us directly.

6. Payments and Financial Information

Payments made through our website are processed securely by trusted third-party payment providers, including Klarna and other regulated payment services. We do not store full payment card details on our servers.

When you choose a third-party payment option, your data is handled in accordance with that provider’s privacy policy.

7. Sharing Your Personal Data

We only share your personal data with third parties where necessary to operate our business. This includes delivery companies, payment processors, IT service providers, website hosting services, and professional advisers.

All third parties are required to process your data securely and in accordance with UK data protection law. We do not sell your personal data to third parties.

Our website is not intended for use by children under the age of 18. We do not knowingly collect personal data from children.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to ensure functionality, analyse performance, and improve your browsing experience. When you first visit our website, you will be asked to manage your cookie preferences.

You can change or withdraw your cookie consent at any time through your browser settings, although disabling cookies may affect website functionality.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or disclosure. Our website uses SSL encryption and secure systems to protect information transmitted online.

10. How Long We Keep Your Data

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and customer service requirements. When data is no longer required, it is securely deleted or anonymised.

11. Your Rights Under UK GDPR

You have the right to request access to the personal data we hold about you, request correction of inaccurate data, request deletion of your data, restrict or object to processing, and request data portability where applicable.

You also have the right to withdraw consent at any time where processing is based on consent.

To exercise your rights, please contact us using the details provided above. We may need to verify your identity before responding.

12. Complaints

If you raise a complaint with us, we will record the information you provide so that we can fully investigate and resolve the issue as efficiently as possible. Any information collected during this process is used solely for handling your complaint and improving our service.

In some cases, resolving a complaint may reasonably require us to contact a third party, such as a delivery partner or service provider. Where this is necessary, we may share limited information relevant to your complaint. We only do this when absolutely required and always aim to share the minimum amount of information needed.

We may also use anonymised data gathered from complaints to compile internal statistics. This helps us review and improve the level of service we provide, but this information will never be used in a way that identifies you or any other individual.

If you are unhappy with our Privacy Policy or how we handle your personal data, we encourage you to contact us directly in the first instance so we can address your concerns. Where possible, we hope any dispute can be resolved through open and good-faith discussion, mediation, or arbitration.

13. Cookies

Cookies are small text files that are stored on your device when you visit a website. They help the website work properly, improve your browsing experience, and allow us to understand how our website is used.

Some cookies only last for the duration of your visit and are deleted when you close your browser. Others remain on your device for a longer period of time or until you choose to delete them.

You can manage or delete cookies at any time through your browser settings. Please note that blocking cookies may affect how certain parts of our website function.

Our website uses cookies that are set by us and by trusted third-party services that help support our website.

When you first visit our website, you will be asked whether you wish to accept cookies. If you choose not to accept them, we will only use cookies that are essential to remember your preferences.

We use cookies for the following purposes:

  • To ensure the website works correctly

  • To understand how visitors use our website

  • To remember whether you have seen important messages or notices

  • To keep you signed in where applicable

  • To save your responses to surveys or forms

  • To support features such as live chat and customer support

If you disable cookies or restrict their use, some features of our website may not work as intended.

Further information about the cookies we use can be found in our Website Privacy Notice FAQs.

14. Klarna

To provide Klarna’s payment options, we may share certain personal information with Klarna, including your contact details and order information. This allows Klarna to assess your eligibility for their payment services and to offer the most suitable payment options to you.

Klarna processes your personal data in line with applicable data protection laws and in accordance with its own privacy policy. Further information about Klarna and how they handle your data can be found on their website.